7 ways to blog in English when writing is not your strength
Are you a non-native English-speaking business owner who needs to reach out online to your English-speaking audience?
You know you need to be blogging in English to grow your business, but you don’t yet feel confident about your English writing skills and you’re worried about publishing your writing to your audience.
So much so, that you hardly ever post new content on your blog. Or maybe your fear of being judged on your written work and not looking professional has stopped you from even starting a blog in English.
Why Blog in English?
English is an important language of international communication, opening doors to a vast international audience. It’s one of the world’s top three spoken languages and is currently the main language of the internet.
Blogging in English is a perfect way to reach English-speaking clients or customers for your business. And publishing blog posts regularly is an important part of attracting new readers and keeping your current readers engaged and interested.
But consistently creating good content for your blog can be challenging, even for those writing in their native language. Add in the extra dimension of writing in a language that’s not your first language and, as you know, it can be even more challenging!
Fortunately, there are some great ways you can create blog posts that involve less writing than regular text-heavy posts. They take the focus away from your writing, but still get your message across in an effective and engaging way.
Here are just a few ways you can fill up your blog calendar with blog posts that involve less writing for you
#1. Make Videos
Very often, non-native speakers of English feel much more confident speaking English than writing it.
If that’s you, making short videos and embedding them on your blog posts is a good choice.
Write a short introduction to your video, and a summary paragraph below, and you have a blog post that requires very little writing.
Providing your spoken English is clear and understandable you can easily get your message across, and most people won’t notice any so-called errors in grammar – or will certainly be more forgiving of them.
You’ll be engaging people in ways other than your writing. They will notice your smile, your tone of voice, your body language, and your gestures, and they will hear your message loud and clear.
You have a skill that many of your readers do not – the ability to communicate in a language other than your native language. Many people love to hear different accents, and yours is a huge part of your identity and personality. So be proud of it and make the most of it on your blog.
#2. Record Podcasts
As with video, if you have more confidence in your spoken English, consider creating podcasts for your blog.
You don’t need to be an expert recording artist. Recording software such as Audacity makes it relatively easy to create audio versions of your blog posts.
Podcasts are consistently rising in popularity. Recent research shows that 51% of the US population has listened to a podcast, and podcast listeners are loyal, affluent and educated. If that’s your target audience, podcasts could be a great option for you.
#3. Hire a transcriber
Record a video or piece of audio content and hire a freelance transcriber to transcribe this to post as a blog post. A good transcriber and writer will be able to turn your words into more standard English if you wish them to.
#4. Create Infographics
A picture is worth a thousand words (in English).
Infographics are visual representations of data that enable you to illustrate your key points in a few words.
They can be attractive as well as informative, and they are very shareable. The infographic above from Podcast Insights is a good example.
They’re perfect for you because you get to write fewer words; and they’re perfect for today’s readers who want quick access to brief information.
There are many online tools available for creating infographics, but my favourite is Canva. It’s very easy to use and comes with thousands of layout templates onto which you can drag and drop free and paid-for photos, illustrations and icons from the extensive library.
#5. Create a poll or survey
Reach out to your community or network with some questions and create a poll or survey.
Next, turn the results into a blog post by adding a short introduction paragraph for context, plus a closing paragraph at the end.
#6. Hire a freelance writer
The good news is, you don’t have to write everything yourself.
If your budget allows it, hiring a freelance writer to write your blog posts for you gives you more time to network, plan your business and support your clients.
Search online for “freelance writer”. LinkedIn is a good place to search, as is Twitter (use the hashtag #freelancewriter for Twitter). Or ask in your community for recommendations.
You can also try sites such as Upwork.
#7. Invite Guest Posters
Do you have someone in your network who you know would appreciate getting in front of your audience, and who has information or expertise your audience needs?
Reach out to them and invite them to guest post on your blog.
Your writing doesn’t have to be perfect, and perfect is pretty much an unachievable aim anyway – for anyone 😊.
However, if a lack of confidence in your English writing is holding you back from writing blog posts, choose some of the strategies above to help you create content that will attract and grow your English-speaking audience. And then when you feel a bit more confident about your English writing skills you can add in more text-based content.
The ideas above are all part of good blogging anyway, so even when you are a confident English writer you’ll most likely still use many of these ideas on your blog posts.
You may even discover that video and audio are the mediums in which you naturally shine and you’ll decide to focus solely on one or other of those permanently.
Are you a non-native English speaker trying to blog in English?
What do you struggle most with?